A writer teaches writing
This book covers the hows and whys of teaching writing as a process rather than as a product. It comes from a very active publishing writer who writes very well and knows how to teach, even through his very words on the page. From discoverying what to write about, to focusing on an audience, to accomplishing one's purpose from writing, Murray's book is not only instructive in its presentation but is also an excellent model for audience, purpose, and the processes a writer can use to accomplish his/her goals.