Paid, owned, earned cover

Paid, owned, earned

by Nick Burcher

Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today's marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?