Really Good Logos Explained cover

Really Good Logos Explained

by Margo Chase

So what does make a logo "really good"? Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs. Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds. Really Good Logos, Explained examines the aesthetics of good logo design, and points out, with wonderfully specific detail, exactly what makes each design sing--what makes them "really good." --back cover

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?