Marks of Excellence cover

Marks of Excellence

by Per Mollerup

"This book presents a thorough exploration of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The next chapters study corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive taxonomy of trademarks covering name marks, abbreviations and all kinds of picture marks. Following the taxonomy, the classification leads to an alphabetical index of trademark themes from animals to word puzzles. This index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space."--BOOK JACKET.

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?