Confessions of a radical industrialist cover

Confessions of a radical industrialist

by Ray C. Anderson

'America's greenest CEO' and the hero of award-winning documentary The Corporation makes the urgent, compelling case that sustainable business paysRay Anderson's story is truly inspirational. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray felt a 'spear in the chest': he realised that his company, billion-dollar carpeting manufacturer Interface, Inc, was plundering the environment with its unsustainable business practices, and he needed to steer it on a new course.Thoughtful and winning, Confessions of a Radical Industrialist shows just how Anderson revolutionised his company, and includes the 'seven faces of Mount Sustainability' they are climbing:1. moving towards zero waste2. making emissions benign3. using renewable energy4. instigating closed-loop recycling, imitating nature's way of turning waste into food5. ensuring all transportation is resource-efficient6. creating a corporate ecosystem, with cooperation as its founding principle7. assessing costs accurately in order to set real pricesBy setting unprecedented targets for cutting waste, instigating revolutionary recycling initiatives, and encouraging employees at every level of the company to contribute ideas on how to save resources, he has succeeded in cutting Interface's greenhouse gas emissions by 82%, and the goal is to reach zero emissions by 2020. Not only that, he has also brought down costs, improved quality, made Interface one of Fortune's '100 Best Companies to Work For', and increased profits.What Confessions of a Radical Industrialist proves is that running your company sustainably isn't radical at all - it's just good business.

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?